Are DIY Lash Kits Replacing Eyelash Extensions?
Lash artists, we need to have an honest conversation—one that may be difficult to hear but could be the key to saving your lash business.
As we all know, the economy is shifting, and the lash industry is evolving right along with it. Clients’ priorities are changing. With rising costs and tighter budgets, the clients who used to fill your schedule are now turning to DIY lash kits, clusters, and other affordable lash alternatives.
But here’s the good news: This shift presents a fantastic opportunity for your lash business! In fact, these new innovations could be one of the best things to happen to the eyelash extension industry.
Why DIY Kits Are Reshaping the Lash Industry?
As more clients opt for cheaper, do-it-yourself lash options, eyelash extensions are being forced back to their roots—becoming a true luxury service once again. This service is now reserved for clients who prioritize quality over price and are willing to invest in high-end, professional lash extensions.
While this evolution is great for the industry as a whole, many lash artists are struggling to adapt. You might find it harder to retain clients, notice that new clients aren’t coming in as frequently, and feel unsure about where your business fits in this changing landscape.
Stop Catering to the Wrong Target Market!
The main issue? You’re likely still trying to offer your luxury eyelash extension services to budget-conscious clients. To meet their financial needs, you may be lowering your prices or constantly running promotions just to keep them coming back. But once the promotions stop, so do the clients—and the cycle continues.
Sound familiar? This is happening because you’re focusing on the wrong market for your premium lash services. However, this doesn’t mean you need to give up your current clientele. Instead, it’s time to diversify.
Not every client fits into the "luxury" box, but that doesn’t mean they’re not valuable. That’s where cheaper lash alternatives like DIY kits come into play. These options appeal to budget-conscious clients who want something new, quick, convenient, and affordable, while still achieving a luxury lash look.
How to Adapt Your Lash Business for Success?
If you’re serving clients who are financially cautious, you need to offer services that fit their budget without starving your business. The problem with traditional lash extensions is that they take hours to apply and come with higher material costs, making it hard to maintain a profitable service for this type of client base.
Cheaper lash alternatives, on the other hand, are a game-changer. These options are low in both cost and application time. In just about 20 minutes, you can provide a service for $50 or more. This allows you to see more clients per day, increasing your revenue and minimizing your overhead.
With these quicker, more affordable services, you can attract budget-conscious clients without compromising your business’s financial health. Instead of struggling to retain these clients, they’ll return regularly because you’re offering something that fits their lifestyle and budget.
Invest in Your Lash Business and Attract High-End Clients!
By incorporating these new services, you’ll free up resources to reinvest in your business—whether it’s upgrading your workspace, enhancing the client experience, or expanding your expertise. This will position you to attract high-end clients who are willing to pay $200+ for premium eyelash extensions, which is where your luxury services shine.
It’s time to stop seeing DIY kits and lash alternatives as a threat. Instead, use them to your advantage to grow your business. By embracing these changes now, you’ll stay ahead of the curve as the industry evolves.
As a factory specializing in the design and production of eyelashes for more than 20 years, Sevenlash continues to provide you with different types of high-quality and low-cost eyelashes and lash accessories. If you have any questions or needs about eyelash products, please feel free to check our store: SEVENLASH.
Let’s continue this conversation! Leave your thoughts below. How are you adapting to these shifts in the lash industry?
Understanding and Preventing Lash Stickies: A Comprehensive Guide
Types of Lash Stickies:
1. Baby Lash Stickies
2. Extension-to-Extension Stickies
3. Natural Lash-to-Natural Lash Stickies
Preventing Lash Stickies:
1. Proper Isolation
2. Adequate Adhesive Application
3. Regular Checks
4. Quality Products
5. Training and Practice
Patch tests are an essential aspect of ensuring the safety and satisfaction of lash clients. As lash artists, it is our responsibility to prioritize the well-being of our clients above all else. Therefore, offering patch tests free of charge is not only ethical but also crucial for maintaining trust and building a loyal clientele.
First and foremost, patch tests serve as a preventative measure against potential allergic reactions or sensitivities to the products used during lash treatments. By applying a small amount of adhesive or other lash products to a patch of skin, typically behind the ear or on the forearm, clients can determine if they have any adverse reactions before committing to a full lash application. This simple yet effective procedure can prevent discomfort, irritation, or even more severe reactions, safeguarding the client's health and safety.
Moreover, offering patch tests for free demonstrates our commitment to professionalism and client care. It sends a clear message that our priority is not merely profit, but rather the satisfaction and well-being of those who entrust us with their beauty needs. By investing in the safety of our clients, we establish ourselves as reputable and trustworthy professionals in the industry, fostering long-term relationships and positive word-of-mouth referrals.
Charging clients for patch tests not only undermines the integrity of our services but also poses potential risks to their health. When clients perceive patch tests as an additional expense, they may opt to forego this crucial step, unaware of the potential consequences. Allergic reactions or sensitivities can not only result in discomfort but also damage to the lashes or surrounding skin, leading to dissatisfaction and distrust in our services.
In conclusion, offering patch tests free of charge is not only a best practice but a necessary one for lash artists. It exemplifies our commitment to client safety and satisfaction, distinguishing us as professionals who prioritize integrity and excellence in our craft. By making patch tests accessible to all clients, we uphold the highest standards of care and ensure a positive experience for everyone who walks through our doors.
For more articles about eyelash products and grafting techniques, please visit Sevenlash blog
After customers have eyelash extension grafted, some customers with skin allergies may experience swelling of their eyelids, but there is no need to worry too much.
If mild swelling occurs, the lash technician plays a vital role in guiding the client to take effective steps to relieve discomfort and reduce swelling.
Discover how the UV/LED lash extension curing system is transforming the lash industry. Learn about its benefits, safety, and how it helps lash artists work faster with better retention.
As a beginner lash artist, getting clients can be challenging, but there are several ways to start building your client base:
1. Network: reach out to friends, family, and acquaintances and offer them a discount on their first appointment in exchange for referrals.
2. Online presence: create a professional and attractive profile on social media platforms like Instagram and Facebook, and regularly post pictures of your work.
3. Marketing: invest in online advertising, such as Google Ads or Facebook Ads, to reach a wider audience.
4. Collaborate with other beauty professionals: consider partnering with hair salons, nail salons, or spa's to offer bundled services.
5. Offer special promotions and discounts: this can help to attract new clients and encourage repeat business.
6. Ask for reviews: after each appointment, ask your clients for reviews and testimonials, and make sure to share them on your social media pages.
7. Attend trade shows and events: participate in beauty trade shows and events to showcase your skills and meet potential clients.
Remember, building a successful business takes time and effort, but with persistence and a commitment to delivering high-quality services, you can grow your client base over time.
You don't have to worry about product supply, Sevenlash will provide you with comprehensive product service guarantees. Sevenlash has been serving tens of thousands of lash artists and salons since 2003 and has received consistent positive feedback from customers. We will continue to provide better quality products and services for this industry.
Everyone has a love for beauty. The eyelash extension industry is developing in full swing. There are many new eyelash extension artists emerging every year. At the same time, people's needs are also diverse. Some like thick styles, some like natural styles, etc.
if you want to make these different styles, you must use different curvatures of the eyelashes, but there are many curvatures of the eyelashes, which makes it difficult for some beginner lash artist.
Now let’s briefly talk about the characteristics of different curves, so that you can choose easier when do the lash extension.
| Bend B-curl is the most natural-looking curl. It is mainly suitable if you have straight lashes and requires a little lifting.
| Bend C-curl suitable for classic and volume extensions,
fits almost all eye types and is thus the most popular curl. If you have thin natural lashes but would love them to appear more open and fuller, go for the C-curl.
| Bend CC: the most swirling curve in the line of BEST LASH lashes. Suitable for those who like bright and noticeably twisted cilia. This curve creates the effect of puppet lashes.
| Bend D - well suited for creating a "doll" and the effect of "rounding". This bend has a brighter arc line and after modeling, the look will be more open.
| Bend L - has a fairly strong bend. It stays on straight-growing eyelashes for a long time due to its straight stem. With the L bend, it is ideal to create a "fox" or "cat" effect.
| The M curve is a hybrid of the L and D curves. Very brightly emphasizes the look in any effect.
The M curve perfectly hides the overhanging eyelid. Suitable for girls who like to stand out and attract attention.
Understanding lash extension curls, thickness, length, and how each function can elevate your artistry. One of the best things about lash extension is its ability to customize to enhance the best facial feature of your client.
We can assure you, the more customized you can be with your artistry, the more your services will be in demand!
You can buy high-quality eyelashes, as well as other materials for eyelash extensions with delivery throughout the wolrd on our www.sevenlash.com shop.
